Design

Low and Slow, Designing in a Non-Newtonian Universe

Narrative

Aug 31, 2023

60 minute video

Why is it so damn hard to get technology to the world in a way that doesn't hurt us?

In 2012, Austin Center for Design and the leadership at Narrative hosted a conference to investigate the intersection of design and technology. Alan Cooper shared some of his reflections on the nature of product design and development.

About Alan Cooper

Alan Cooper is an American software designer and programmer. Widely recognized as the "Father of Visual Basic", Cooper is also known for his books About Face: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products.