The future is a story, waiting to come to life.
Welcome to Narrative, a strategy and design consultancy.
We'll help you design your future.
Visual stories show what's possible with new technology.
New technologies—from the printing press to vehicles to AI—can seem strange. How should we fit them into our customers' lives?
We show how emerging technology can change how you serve your customers.
How we get there
Qualitative Research
We spend hours with customers to identify their latent wants and needs.
Synthesis
We shape research insights into experience recommendations.
Vision Artifacts
We draw visions of how these recommendations come to life through new products, services and capabilities.
Visual stories motivate teams to do their best work.
Great product and service work takes time, care, and relentless effort.
We create an empathy-driven north-star that gives your team a reason to go to work.
Meet Brian.
He and his fiancé are ready to buy their first home.
The home buying process is a mystery for them.
”There was an online calculator I came across that helped me get a general price range. But it’s not 100% accurate because it wants to know how much you are putting down. I don’t know. I've never done this before! Help me!“
Susan 3:21pm
I had no idea we were confusing our customers so badly. Brian’s story really shows how much room there is to improve the process.
How we get there
Facilitated Readouts
We share experience stories with stakeholders and teams through collaborative sessions that engage and motivate.
Simulations
We design simulations, prototypes, and videos that show realistic and persuasive visions of the future.
Company Roadshow
We take our findings and new directions “on the road” to adjacent business units, to create awareness and excitement.
Visual stories align leaders as they work through ambiguity.
Strategy is hard to imagine, and without a shared language, leadership spins and churns in making forward-looking decisions.
We illustrate how a new business and experience strategy will feel, so your team can work in lock-step.
How we get there
Leadership Involvement
We design workshops, collaborative sessions, and strategy explorations to help leaders help themselves.
Empowering Guidance
We teach methods of storytelling and visualization, and facilitate productive conversations around complex topics.
Shared Language
We unite teams by helping them define the why and how, and implement a path to the future.
Visual stories plot a course towards digital transformation.
New technology is untested, and untested innovation brings risk. What if we try something new, invest money and time, and fail?
We tell stories of the future to help your teams build roadmaps, so they can feel comfortable with the risk of new ideas.
Brandon 12:36pm
A visual roadmap makes all the difference. I can anticipate problems, and get ahead of them.
How we get there
Strategy Roadmaps
We design experience strategy roadmaps and capability maps that empower implementation teams to make thoughtful, logical steps forward.
Production Artifacts
We roll up our sleeves to create wireframes, comps, animations, and simulations to help developers translate strategy into implementation.
Bringing Teams Together
We bring together stakeholders and individual contributors in collaborative settings, gathering feedback early and often so everyone involved feels heard and invested.
© 2023 Narrative Design LLC